MARKET ENTRY

  • MARKET MAPPING AND ANALYSIS

    We help companies to evaluate, understand, and seize market opportunities in Turkey. We offer analytical studies to help market entry processes like market sizing, competitor analysis, supply chain structures, post-entry growth opportunities, stakeholder and talent landscape mapping. We offer valuable recommendations on what type of market entry paths will yield the best results. Our critical analysis on entry paths like joint ventures, greenfield investing, direct exporting and partnerships, among other market entry strategies. Our studies and recomendations based in the right market and consumer data is key part during the decision-making processes.

  • Partnerships and Collaboration

    Merging forces and forming strategic alliances between local and foreign companies are intended to achieve greater impact than individually generate on its own. Strategic alliances can be used by companies for several purposes, such as:
    + Provide new services, or reach new beneficiaries,
    + Achieve greater leverage among stakeholders, e.g. build awareness or advocacy,
    + Address complex issues that require coordinating international customer bases,
    + Strengthen or expand program or service quality and performance,
    + Gain back-office or administrative efficiencies,
    + Achieve greater economies of program scale.

  • Joint Ventures

    A JV is a commitment for a partnership between a domestic and foreign firm. Both partners invest money, share ownership, and share control of the venture. Typically the foreign partner provides expertise, know-how and high tech products, while the local partner provides business connections and networks, and access to other in-country elements of business like real-estate and regulatory compliance.

    Joint ventures require a greater commitment from firms than other methods, because they are riskier and less flexible. The exit strategies shall be covered in as well, not to forget a robust dispute resolution mechanisms set by both parties legal advisors.

    Some industries in Turkey are heavily regulated and require a business ventures to be at least partially owned by domestic business partners. Although very rare, some business are restricted for only foreign ownership, and a foregin/local Joint Ventures is obligatory.